Operations automation for product brands
One accurate view of stock in every warehouse. Reorder points that fire before you run out. The spreadsheet work, automated away.
For any business selling physical products on Shopify doing £1–10m, with stock split across UK, EU or US warehouses.
The problem
The problem, if it's yours
Your bestseller is out of stock in the US while the EU warehouse holds four months of it. Shopify says one number, the 3PL portal says another, and the spreadsheet that decides your next purchase order says a third. Somebody on your team spends hours every week ferrying numbers between systems, and reorders still get triggered by a warehouse email or a customer complaint.
None of this is anyone's fault. Every tool you have works for one warehouse. The moment stock splits across regions, the tools stop agreeing with each other, and a person becomes the integration. That person is usually you, at 10pm.
The system
What I do about it
I build the operations backbone in tools you already understand: Airtable as the single source of truth, synced hourly from Shopify and your 3PLs, with per-region reorder points calculated from your real sales velocity and real lead times. Low-stock alerts arrive before the stock-out, not after. A dashboard shows stock cover, fulfilment performance and cash tied up in stock, per region, every Monday morning.
Single source of truth
Airtable, synced hourly from Shopify and every 3PL.
Per-region reorder points
Calculated from real sales velocity and real lead times.
Low-stock alerts
They arrive before the stock-out, not after.
The Monday dashboard
Stock cover, fulfilment performance and cash tied up in stock, per region.
Try the demo build
This is a working copy of the system, running on invented numbers for a fictional home fragrance brand selling from UK, EU and US warehouses. Click around it. Your build runs the same logic on your numbers.
Two SKU locations are below their reorder point this morning. Click a row and it shows its working.
Invented numbers, fictional brand. Your build runs the same logic on your SKUs, your lead times, your warehouses.
Book a scoping callYou own everything. It runs in your accounts. No proprietary platform, no lock-in, no per-seat licence creep.
See the three ways to work together or how it went the first time I built this.
Ready to see it against your own numbers?
Thirty minutes, free, no pitch. I'll tell you honestly whether an audit is worth your money.